MISSION STATEMENT
To
provide investment and financial planning, counseling, assistance, and
management to individuals and families, in an affordable manner, using the
sound academically supported investment and financial planning principles
that guide the portfolios of successful institutions.
This
involves:
1.
Diversifying across major investment classes.
2.
Taking
into account individual’s risk tolerance and risk capacity.
3.
Aligning
personal goal timeframes and objectives with investments.
4.
Using
primarily low-cost index funds and Exchange Traded Funds (ETFs).
5.
Having
investment portfolios held with a low-cost custodian such as Fidelity or
Charles Schwab.
6.
Providing
personal oversight and attention to investment progress in relation to
financial goals.
7. A reasonable and affordable fee
to bring these services to individuals and families.
INVESTMENT
QUOTES*
·
“Successful investing requires a skill set
that very few people possess…I have come to the conclusion that only a tiny
minority will ever succeed in managing their money even tolerably well.”
·
“Successful investors need four abilities.
First, they must possess an interest in the process…Second,…an
understanding of the laws of probability and a working knowledge of statistics.
Third…a firm grasp of financial history. Fourth, …the
emotional discipline to execute their planned strategy faithfully…”
·
“The reason why most people do such lousy
jobs with their portfolios is that human nature is an agar dish that
breeds…overconfidence and overemphasis on recent history.”
·
“I emphasize three main principles: first, to
not be too greedy; second, to diversify as widely as possible; and third, to
always be wary of the investment industry. People do not seek employment in
investment banks, brokerage houses, and mutual fund companies with the same
motivations as those who choose to work in fire departments or elementary
schools. Whether investors know it or not, they are engaged in an ongoing
zero-sum, life and death struggle with piranhas, and if rigorous precautions
are not taken, the financial services industry will strip investors of their
wealth faster than they can say “Bernie Madoff”.”
* “The Investor’s Manifesto” by
William J. Bernstein (2010)